Glaceau: Third Analysis

all things aside
I think the ad makes great use of space. Having Kobe in the ad immediately gives me the idea that this product is designed for sport activities. With Kobe, you become aware that Glaceau is so targeting 14-25 year old guys. My brother would be warped into this ad. I also like the graphics of the ad. It reminds me of the 1960's with the use of glossy and soft edged photos.
Only thing is, the font or except at the bottom of the ad was a little small. But I wouldn't take points off for that, because if it was any bigger it would take away from the Glaceau's motto (which by the way ned to work on).

The off motto
Glaceau's motto 'Try it...it works for Kobe?' just makes Kobe look like a prick. The drink works for Kobe, it's a good thing, yet Kobe is whopping its behind on the courts. I know games are competitive but themes in advertisements are just as important and if you portray the product in a weak position, the product comes across as lame.

Glaceau: Second Analysis

what the ad tells me
Kobe treats the product like crap in this ad. so why should I even buy vitamin water?
Not only that, the bottle reads 'Power C' what kind of power are we talking here? The bottle looks like its being ripped to pieces on the court. If your going to have Kobe against the bottle, at least, for the company's sake, portray the vitamin water winning. Glaceau here makes their product look weak, and it's suppose to be an energy drink!

make the bottle a cheerer
I don't see Kobe and it being a team, it looks like they are totally against each other. Maybe they have just put the bottle in the stands cheering with its little top flying off in excitement or something because at least then it would look like the vitamin water is supporting Kobe in some way. It would give us the idea that the vitamin bottle is there for its drinkers, it remains strong and its energy keeps its drinker going.
I don’t want my source of energy being against me. What the hell is up with that? So in this case, I find the message of the ad contradictory and not strong at all (-1 pt).

Glaceau: First Analysis

Read closely and you find a "team"
I think it's fairly clear what is being advertised here. Celebrities are often used to endorse a brand so I immediately recognize the bottle as the product. Product and endorser work together to make sales, common equation.

At the bottom of the ad it reads:

3 championships and counting
1,845 bottles of vitamin water and chugging
1 mvp award and long overdue

Okay, so Kobe plays and chugs while the bottle just holds its stuff. The bottle helps keep Kobe energized and Kobe is well, 'grateful' for the vitamin water's energy or something like that. But then...look at the ad again.

Only thing is...endorser and product so do not look like a team in this ad.
As funny as it is, the excerpt at the bottom of this ad convinces me that the vitamin bottle and Kobe are a 'team.' Working together, so that Kobe can do is thing - shoot some hoops and feel energized doing it, right? But then why is he pushing the bottle away on the courts here? Shouldn't he be like, throwing him the b-ball or something? After being chugged so much, 1, 845 bottles worth and mind you that's a lot of sips, you would think the least thing that Kobe could do is give this bottle here some court space so that it could bust a move or something. No, instead, he is pushing the vitamin water and its water is toppling over. Its little cap is flying off and Kobe is hogging the ball.

Glaceau's Vitamin Water Campaign

RESULT: 6/10

-1 pt. for bad spacial use

-1 pt. for being not cool with the dead person thing. Not cool.

-1 pt. for too much message complexity

-1 pt. for size issue. because for once that's a problem.

Diesel: Third Analysis

Poor lighting

If I had a little boy, and wanted to buy him Diesel, this ad would not even get to me because of the light issue. I can't even see the clothes! It’s a matter of showing the consumer the actual product that the company is selling before highlighting green bottled people in yukky water (-1 pt).

Target audience
Which brings me to target audience. There’s a dude in his early 20’s or so, and then a little boy. Diesel, your stretching your age group here. Make up your mind at who you want to aim at. I think you need to crack down specifically on one age group, or put the boy in a separate ad all the same or are you too cheap to do that? Yeah, it does mean hiring maybe another marketing group to go back to the drawing board. Paying them overtime, because it's going to take massive creative power to get mom's to even want to buy their kids $200 jeans. With this recession? Target it up baby! And when you do it, don’t put the kid beside a dead person? Talk about ethics (-1pt). I mean, are your clothes that crappy that you need to put dead people in your ads to get attention? Yeah, you think about that.

Your balls are appropriate
On a positive note, the soccer ball is actually a good object to put there it shows that your clothing is 'sportif'. That’s nice, and kids like soccer balls so at least your balls are appropriate here.

Diesel: Second Analysis

Steven Spielberg on drugs
I mean, who is thinking jeans, belt, shirt, and shoes when there’s a person flopping over like this? Then I get all tied up on the soccer ball. How random is this, what kid is playing with a soccer ball around jugged people? No, this is not human after all. No, this is something Steven Spielberg would do if someone locked him in a cube and made him write a new version of Star Trek meets Alien while giving him crack as a snack during his break time. I’m discouraged.

Smurfs are small
Plus, the spacial use of this ad is poor. The boy is so far back, he’s gone smurf size on us which means I can't see the clothes he's wearing. I offically cannot see the Diesel product. Messed up spacial use (-1 pt). Diesel, you could have placed the alien peeps more in the background or something thus projecting the boy more into the scene to see. Or wait, are the alien guys wearing something I would be interested in buying? Oh no, that's right they're naked. Just lovely.